The BC Effect – Find Yourself! Destination British Columbia unveils new campaign

The BC Effect – Find Yourself! Destination British Columbia unveils new campaign


The put up The BC Effect – Find Yourself! Destination British Columbia unveils new campaign appeared first on TD (Travel Daily Media) Travel Daily.

As journey resumes around the globe, and Canada continues to welcome visitors after reopening its borders, Destination British Columbia is vying for worldwide guests with the launch of ‘The British Columbia Effect – Find Yourself’. The campaign eyes worldwide travellers trying to get in contact with the area’s landscapes.

The in depth CA$6.7 million advertising campaign is designed to  encourage journey to British Columbia in 2022 and 2023 from key worldwide markets, together with the UK. Leveraging the worldwide model platform, The BC Effect, the campaign goals to encourage travellers to realize a unique perspective and discover themselves inside British Columbia.

Capitalising on the development for pure escapes, the vacation spot physique is spotlighting its genuine and immersive experiences throughout British Columbia’s landscapes.

Lisa Cooper, Destination BC’s UK journey commerce director, mentioned: “The campaign will share the authentic values and transformative powers of BC’s nature with visitors, creating an emotional connection with the province. We are looking forward to working with our travel agent partners to turn that into memorable, meaningful holiday experiences.”

The put up The BC Effect – Find Yourself! Destination British Columbia unveils new campaign appeared first on Travel Daily.



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